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tax prep

Goodwill Offers FREE Income Tax Prep Assistance to Area Low-Income Taxpayers!


Visit our Newest Store and Donation Center, in Sun Prairie!

Rewards card Sign Up for Our Loyalty Rewards Card and Save!

color tag

Save During Our Color Tag Sale Each Friday and Saturday!

star Goodwill Industries International Named to Forbes Magazine's List of America's Most Inspiring Companies


Verona Road Donation Center Hours of Operation Change


"Think Before You Donate" Rumors About Goodwill Are False

community engagement

View a Calendar of Goodwill's Community Engagement Activities

Goodwill shopping bag

Check Out Our March and April In-Store Specials



All Goodwill Industries of South
Central Wisconsin stores and donation centers will be closed on

Sunday, April 5

Our Mission

Our mission is to strengthen our community by providing supportive housing, employment services, and other assistance to local residents with disabilities or other challenges. We make the dream of self-sufficiency possible for hundreds of individuals with disabilities. We help victims of natural disasters and other emergencies. We help those who want to gain valuable work skills. It's about paychecks and pride, shelter along with hope. It's about meeting basic immediate needs. It's about starting a path toward a brighter future.

As one of the world’s most trusted charities we are committed to helping our neighbors. In 2013, 1,685 area residents received services, assistance, or training from Goodwill. View our 2013 Annual Report to see how we are impacting the lives of people right here in South Central Wisconsin, our environment, and local economies. We are proud that only 13 cents of every dollar we spend goes toward administrative costs.

We are also committed to maintaining high standards and operating with integrity and honesty. To view our code of ethics and related financial reporting and business management practices, click here.

Thank you to our partners! Many local businesses and organizations have partnered with Goodwill. They have donated goods or services or collected goods on our behalf. Please consider supporting those businesses and organizations that have generously assisted us. To see a list of some of our partners, click here.


Calculate Impact

Click here to see the impact your
donation of unwanted goods could make

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\ Free Residential Computer Recycling