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Reusing Stuff. Sustaining People.

It’s all good. When you buy brand name clothing, furniture, and one-of-a-kind finds from your neighborhood Goodwill store, you get a great deal and you do a great deal of good. You are helping us raise the revenue we need to help people with disabilities or other challenges right here in South Central Wisconsin. In fact, over 76 percent of our revenue is generated through the sale of donated goods. Plus, keeping clothing, footwear, and household items out of landfills protects our environment.

So shop at Goodwill today! You’ll do more than save cash.

Speaking of saving cash ...

Join our Rewards
customer loyalty program!

Rewards Card

Your loyalty Rewards card earns points for you, each and every time you
shop at our neighborhood retail stores. Points can be redeemed for
valuable savings or exciting merchandise! Plus, loyalty members are
eligible for special offers such as:

Our Weekly Color Tag Sale!

color tag sale
Loyalty Rewards card members receive 50 percent off on select clothing
every Friday and Saturday at all locations!

Our In-Store Specials!

Goodwill Shopping Bag


Check out our
April in-store specials!