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New Monthly Specials Offered

Rewards cardMembers of our Rewards customer loyalty program now have more opportunities to save on their purchases made at a neighborhood Goodwill store:

* Every day is Military Day - Loyalty members with a military ID receive 10 percent off their entire purchase

* Every Tuesday is Senior Day - Loyalty members 55 or better receive 10 percent off their entire purchase

* Every Thursday is Student Day - Loyalty members with ID receive 10 percent off their entire purchase

These savings are in addition to our weekly color tag sale where Rewards members receive 50 percent off on select clothing, every Friday and Saturday!

Plus, when you join our Rewards program, you earn points each and every time you shop at our neighborhood retail stores. Points can be redeemed for valuable savings or exciting merchandise.

Not a member of our Rewards program? Click here to learn more.





Watch for Temporary Westbound Beltline Exit

When Traveling to our

Verona Road and Fitchburg Locations

The Verona Road construction project continues and a temporary exit for Verona Road has been installed.

Until fall, visitors traveling to our Verona Road and Fitchburg locations via the westbound Beltline must enter the “Verona Road Exit Only” lane prior to the Seminole Highway off ramp.

For more information about the Verona Road construction project, click here.

Our hours of operation are as follows:


4530 Verona Road

Mon- Sat: 9 a.m. to 9 p.m.
Sun: 10 a.m. to 6 p.m.

Donation Center:
Mon-Sat: 8:30 a.m. to 7 p.m.
Sun: 10 a.m. to 5 p.m.




6291 McKee Road

Mon- Sat: 9 a.m. to 9 p.m.
Sun: 10 a.m. to 6 p.m.

Donation Center:
Mon-Fri: 7:30 a.m. to 7 p.m.
Sat: 8:30 a.m. to 7 p.m.
Sun: 10 a.m. to 5 p.m.

Career Center:
Mon-Fri: 10:30 a.m. to 7 p.m.

Click here to learn about our Career Center and its FREE services
to individuals with or
without disabilities!


Donate During UW-Madison and UW-Platteville

Dorm Move-Out Days

We’re making it easy for UW-Madison and UW-Platteville students who are moving out of a dorm to donate their unwanted items to Goodwill. We’ll gladly accept donations of clothing, footwear, working and nonworking computer equipment, working electronics, and household items.* We’ll use donated items to generate revenue for our life-changing services for area individuals with disabilities or other challenges.

Look for a Goodwill truck or donation pod, box, or cart at the following locations:

UW- Madison
May 6 to May 15
Chadbourne Hall - Ogg Hall - Sellery Hall - Smith Hall - Witte Hall

May 6 to May 13
Each of the 12 dorms

*Please note we cannot accept microwave ovens, televisions, or futons. For a complete list of items we cannot accept, click here.




Free Online Money Skills Educational Tool Now Available

Like it or not, money and credit will rule your life. And an easy mistake can cost you big time. Just ask the guy who paid for a pizza with a check when he didn’t have enough money in his account to cover the check. After bank and legal fees, that pizza cost him over $400!

What can you do?

You can improve your personal money skills through the FoolProof Solo online educational program! Brought to you by Goodwill Industries of South Central Wisconsin and Summit Credit Union, FoolProof Solo, is a FREE, fun, and interactive program that teaches you how to be in charge of your money and your credit. It’s the only financial literacy program in the United States that is endorsed by both the Consumer Federation of America and the National Association of Consumer Advocates.

money managementTopics covered include:

- How your credit rules your life
- Which credit cards to avoid
- Why fine print is dangerous
- What impacts your credit
- Checking account do’s and don’t’s
- How to spot scams

To get started:

- Visit http://foolproof.summitcreditunion.com/goodwillscwi.html

- Select “FoolProof Login” at the top right

- Select “Login” at the FoolProof Solo tab

- Select “Register.” If you want the help of a Goodwill staff member as you work through this program, enter the following “mentor code” when registering: 11199-215

- Create your account and begin your journey toward taking control of your financial well-being      

We recommend you work through all modules.

Need help? Have questions?

Contact Tom Grunder, Goodwill’s Director of Workforce Development (email or call 608-246-3140, ext. 190)

"Think Before You Donate" Rumors

About Goodwill Are False

rumor busterSadly, a negative email titled “Think Before You Donate” has re-surfaced. This email contains false and misleading information regarding Goodwill Industries International (GII) and several other nonprofit organizations. The rumors are being spread via email and social media.

At Goodwill, we definitely encourage you to “think before you donate” and to learn as much as you can about the charities you’d like to support. We know that you want to be certain the organization you choose to support uses its revenue for charitable purposes that support a mission you stand behind.

Contrary to the “Think Before You Donate” message, the current Chief Executive Officer of Goodwill Industries International (GII) is Jim Gibbons, not Mark Curran. Curran has never been associated with the Goodwill enterprise.

Additional information about this false and misleading message is available through www.snopes.com. To learn about GII, click here. Additional information about GII and information about other organizations included in the rumor is available through:

- Charity Navigator (It is the nation's largest independent charity evaluator and leading donor advocate)

- GuideStar (GuideStar is a public charity that gathers and disseminates information about every IRS-registered nonprofit organization)

Click here to watch a news story about the rumors by Madison's CBS affiliate, WISC-TV.

Thank you for supporting Goodwill. Your purchases, donations, partnerships, and financial contributions really do help us build better communities and help local residents reach their goal of greater self-sufficiency.

Don't Miss Our Weekly Color Tag Sale

Each Friday and Saturday, members of our Rewards customer loyalty program receive 50 percent off on select clothing at each of our neighborhood stores! To learn more about the Rewards program, click here.

color tag