When you generously donate your gently used items to Goodwill of South Central Wisconsin,
you help provide stable housing opportunities and employment support for people with disabilities and other barriers in our
community while keeping ​over 16.7 million pounds of items out of local landfills every year​.

Goodwill is known as the “original” recycler of goods. Goodwill began recycling more than 120 years ago with it’s founder,
Reverend Dr. Edgar J. Helms who sought to provide …

“not charity, but a chance!”

Helms believed donated goods could be sold, and that money could be used to pay workers who helped refurbish the goods.
He saw potential in the people Goodwill served, the items collected, and the impact reuse could have for our planet.
Those same founding principles continue to drive our mission today.